Google Ads Keyword Planner: Understanding Key Features

Have you checked the Google Ads Keyword Planner feature before? Google Ads Keyword Planner is an important tool for keyword research. The Three-Month, Three-Month Trending Type, and YoY Change features help you understand search trends and make better keyword decisions. Let’s explore these updates and their benefits for you.

Three-Month Change

The three-month change shows trends by comparing the latest month’s data with data from two months prior.

Example:
March: 80 searches
April: 100 searches
May: 60 searches
To calculate the change from April to May:

Change = May searches – March searches
Change = 60 – 80 = -20
This indicates a decline in search volume for that keyword over the last three months.

Three-Month Trending Type

This feature indicates if the trend for a keyword is going up, down, or remaining flat. Understanding the trend type helps you decide whether to invest in a particular keyword or not.

YoY Change (Year-over-Year)

The year over year change compares the monthly search volume of the latest month with the same month the previous year. For example, it compares the data of July 2024 with July 2023.

Percentage Changes

The three-month percentage change column in Google Ads Keyword Planner tells us about the percentage change in monthly search volume over the last three months.

• Negative Value: If the percentage change is negative, it means the keyword is losing popularity.
• Positive Value: If the percentage change is positive, it indicates the keyword is gaining popularity.
• 0% Change: If there is no percentage change, it means the keyword’s search volume has remained stable.
• 100% Change: A 100% change means there is a significant positive growth in the keyword’s search volume.

Conclusion

These Google Ads Keyword Planner feature, which includes the Three-Month Change, Three-Month Trending Type, and Year-over-Year (YoY) Change, offers valuable insights into search trends. By understanding these features and the data, you can improve your keyword strategy to ensure your ads reach the right audience at the right time. 

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